MR PORTER IN AMERICA

MR PORTER In America - a 360 social media campaign celebrating US design in its many guises with a series of exclusive collections from some of the country’s leading menswear brands including Tom Ford, Polite Worldwide and Greg Lauren. My responsibilities included: Devising the social strategy and social channel management for the campaign, working across owned and earned video and still commissions, writing all social copy for each platform and creating social-first video content.

Results: 2.10M Impressions | 3.39% ER | 2.65M Video Views | 240K Engagements