MR PORTER’S TikTok LAUNCH
MR PORTER’s TikTok Launch - Content creation for the launch and ongoing management of the MR PORTER TikTok channel. Working with agency partner OK COOL to launch and produce short-form video content. My responsibilities included: Devising the social strategy, creating bespoke content franchises, writing scripts/directing shoots and sourcing TikTok-first content creators to work with.
Results (as of 2024): 48.8K Followers | 20M video views
BESPOKE, TIKTOK FIRST, FRANCHISES
The Explainer, Let’s Settle This And Choose Your Player
